Weaving New Designs Brecht essays

Weaving New Designs Brecht essays Bertolt Brecht was born in Bavaria in 1898. He started writing plays after Germanys defeat in World War One, as he felt the government was disloyal. His playwrights introduced a new style of theatre that sought to redefine the relationships between the audience and performance. The techniques he used to accomplish this theatre are still used in a wide variety of plays and films today. His dramatic statements are studied all around the world and illustrates that the issues he raised prove his theatrical genius. This confirms that the statement Peter Brook raised of Brecht is the key figure of our time and all work today at some point starts or returns to his statements and achievements and emphasises the importance of Brechts Epic theatre. There are countless theories and practices that Brecht is well known for, but the one at the centre of them all is alienation. Using this technique, Brecht was challenging the audience to think on an intellectual basis instead of an emotional one. In his play The Caucasian Chalk Circle there are many scenes that demonstrate Brechts alienation techniques. One of these is on page 161 where Grusha and the guests at her wedding are standing around her fiances deathbed. The monk opens the service with this speech, Meanwhile there are people standing around eating and eagerly waiting for the man to die. This action alienates the audience from the real message of death and the serious pain and hurt that follows. This is cleverly directed as a serious event is portrayed in such a comical scene, where it is impossible to attach to any of the characters because of the lack of feeling they show towards the dying man. Brechts technique to alienate his audience from this scene allows him to show the greed of a mother over the love of her own son. This highlights the social issue of greed and selfishness that defines ...

10 Famous American Authors and Their Best Essays †Pro-Academic-Writers.com

10 Famous American Authors and Their Best Essays What comes to your mind when you try to recall famous American writers? The country has introduced several unique genres and interesting topics to the world, stressing the important role of revolution in the history of every nation. We have developed the list of 10 famous American authors, including their famous essays and lessons learned from their writing. GET YOUR PERFECT ESSAY NOW Writing is not a piece of cake. If you have troubles with your school or college homework, do not hesitate to contact professional academic writers online! How to Create Powerful Essays: 10 Famous American Writers List! Charles D’Ambrosio Charles D’ambrosio does not specialize in novels or fiction/non-fiction books; he always positioned himself as a short story essay writer. It was his Portland State University's MFA Program in Creative Writing,  which helped one of the famous American writers develop his essential reading writing skills. Oberlin College was his second place of education. D’Ambrosio never gives up studying English Language, Philosophy (discover how a Philosophy degree may be helpful), History, Literature, and other related humanitarian disciplines. If you want to become popular one day to see your essays published in The New Yorker, Orphans, The Stranger, or A Public Space, observe the works written by Charles D’Ambrosio to absorb valuable lessons. We would recommend starting from â€Å"Documents† and â€Å"Loitering† essays. Lessons learned: Loss and hardships are worth writing about. When you focus on things that make people sad (hate, injustice, depression, war, death), the readers would appreciate your short story/essay for stressing the value of life. Point to the importance of past events in the life of every human. Do not hesitate to share your personal notes, essays, and documents (in this context, documents mean diaries and other important outtakes, which reveals the nature of their owners. Do you need more hints? Ask these expert writers from the field of academic, creative, business writing to help by creating an inspiring literary piece! Benjamin Franklin Every second American President was a great artist. In most cases, the representatives of the US government dedicate their free time to sharing American values, customs, traditions through writing manuals. Franklin is not an exception. One of the most famous American authors is a known historical figure – a Co-Founding Father of the United States depicted on $100 banknote. His activities cover a broad range of different fields, including literature, publishing, politics, science, inventions, civic activity, diplomacy, etc. Benjamin Franklin belongs to the category of the famous American writers with democratic views. He did not release many novels or books; Franklin has established a lot of short stories and essays dedicated to the free, independent land. Since 1776, the moods of the American authors changed to more optimistic and confident. The main purpose of Franklin in his essays was to utilize economic benefits and flee oppressive governmental regimes. Do you need the most distinguished works of Franklin? They contain â€Å"Advice on the Choice of a Mistress†,  Ã¢â‚¬Å"The Art of Procuring Pleasant Dreams,† and â€Å"The Temple of Learning,  The Whistle.† Lessons learned: Democratic sensibility remains a popular thing to discuss. The American nation is an exceptional ethnic group made of every nationality in the world, all possible customs traditions, and based on the equality, justice, and freedom. The Constitution of the United States is a powerful weapon to discuss. The topic of the changing generations will never lose its relevance. Cynthia Ozick After his death, another representative of the most famous American writers living today, David Foster Wallace, was disqualified because he committed suicide and his latest works were full of pessimistic notes. He has listed local authors who could continue his activity. Wallace mentioned Cynthia Ozick among the most budding and promising contemporary writers, capable of continuing his contribution to the literature world. Along with Cormac McCarthy Don DeLillo, the woman is the US best living fiction story author. By today, Cynthia Ozick has published seven essay collections. She created several works of short fiction and inspiring novels. She does not have a certain field of interest. Ozick likes talking about love, hate, life, death, the American nation, future, and other things preferred by the modern famous American writers, but she covers different topics, without limiting her interests. There is one subject we can frequently notice in her stories. Ozick loves the idea of the Jewish American lens. The best essays of all time include her â€Å"Portrait of the  Essay as a Warm Body,† â€Å"The Shawl,† and Envy† on the list, and students can learn the following lessons: The tendency to favor the Jewish American lens instead of attacking it. Creating a short story with the next characteristics: self-consciousness, sharpness, wittiness, clarity, and life wisdom. Don’t be afraid to seem smarter than people around! If you need more examples of great essays to study, the best place to visit is the online writing service, which offers FREE paper samples. Roger Ebert Another interesting man from the list of the famous American authors. Roger Ebert has an ability to criticize other written works and movies fairly brought his world recognition. Ebert specialized on movie directing, cinematography, history of the world and US in particular, journalism, and screenwriting. He worked in Chicago Sun-Times until 2013. Roger Ebert became the first film critic to win the Pulitzer Prize for Criticism. If you have a passion for writing argumentative, persuasive, or critical essays/book reviews, you should find and read the best critical works of Roger Ebert. Watch the popular TV show â€Å"Sneak Previews†. Roger Ebert is different from many contemporary American fellow-writers who focus on the dark sides of our world, often praising the depressive moods. Ebert prefers courage, erudition, humor, and humanism. This enthusiastic writer is capable of reflecting the matter of life death in the most optimistic light. To understand the writer better, read three critical essay collections. The names are â€Å"The Great Movies†Ã‚  (2002),  Ã¢â‚¬Å"The Great Movies II†Ã‚  (2005), and  Ã¢â‚¬Å"The Great Movies III†Ã‚  (2010); pay attention to his most popular work titled â€Å"Go Gentle into That Good Night.† Lessons learned: Never give up; there is always a way out! Ebert’s works full of life optimism can be described in a known phrase said by John Keating in â€Å"Dead Poets Society:† â€Å"Carpe, carpe diem, seize the day boys, make your lives extraordinary.† It is important to write more critical essays to become interesting to people. Watch more movie to have several inspiring ideas to discuss in your literary works. Try to cover the never-ending topic of death from the different perspective. Never stop praising this life by pointing to its main values! Zadie Smith Hey, how about including a female essay writer from the United Kingdom on our promising list of the contemporary short story novel authors? We believe the woman who appears in the list of 20 most influential people in British culture deserves to appear on our list of famous writers, even though she is not American. British culture had affected the United States for centuries. Her primary achievement, which predetermined Smith’s further faith as an author, was the degree from the New York University’s Creative Writing Program. She became the professor of the University. In the United States, the novel written by Zadie Smith, â€Å"White Teeth,† joined the Time magazine’s list of the 100 best English-language novels created since 1923. Smith is a brave author. She may condemn things like disrespect of literature, treatment of art in the modern world, and criticize authors who do not fulfill their literary obligations. This extraordinary female author prefers writing novels. Her most famous essay is â€Å"Fail Better,† full of the following lessons: Never generalize things with the help of â€Å"all† or similar words – narrow down, take a part of the topic to make up a specific subject. There is no such thing as a perfect novel. A writing style is the result of the unique personality of each writer + the way this person views and understands the world. Avoid clichà © – breathe a new life into your writing! HELP WITH MY WRITING F. Scott Fitzgerald â€Å"And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.† F. Scott Fitzgerald, â€Å"The Great Gatsby† Who else but The Great Gatsby, a good old fellow who tried to show the world the importance of love, life, and family values, and who was rejected for being too humanistic? Fitzgerald knew how important love is from his personal experience. â€Å"The Great Gatsby† appeared in the result of the feelings one of the most famous American writers shared with the love of his life, Zelda. Fitzgerald blamed the American people for underestimating the beauty of this life. He tried to recall the significant values in his novels, short stories essays. In Hollywood, Fitzgerald did his best. He developed scenarios scripts for the future films. His popular â€Å"Gatsby† has been filmed several times, having the brilliant modern version starring Leo DiCaprio as the last successful attempt to interpret the way Fitzgerald viewed our world. Not all of his works were good; â€Å"Tender Is the Night† did not obtain wide recognition. The author became overwhelmed and depressed during the last years of life. The most known list of his essays includes "The Diamond as Big as the Ritz," "The Curious Case of Benjamin Button," and "The Camel's Back." Lessons Learned: Love is the only thing, which matters in the life of each person. American society is full of snobs who underestimate the role of love, undervalue the significance of friendship, and do not appreciate this life the way they should. Money has no value when you are lonely. Edward Hoagland Another man who wrote several famous essays is Edward Hoagland. He was born in 1932; this enthusiastic young man from New York revealed his passion for reading writing since the early age. He stated he would like to become a world’s known novelist to his parents. The two preferred genres were a novel and a short story; the two favorite topics he discussed were traveling nature. Hoagland did not want to cover dirty, filthy topics, so he decided to focus on describing the beauty of nature instead of discussing the way society changes and its never-ending conflicts. The list of top famous essays written by Edward Hoagland includes â€Å"The Big Cats,† â€Å"The Soul of the Tiger,† â€Å"Why This Extra Violence,† and â€Å"A World Worth Saving and Christmas Observed.† Lessons learned: Focus on depicting the beauty of nature. If you write about the human qualities, develop one short story dedicated to two strongest feelings that make us humans – love friendship. The world is full of violence; avoid going deep into this topic to give people hope. Ernest Hemingway The list of the most famous American authors of all time has a name of Ernest Hemingway no matter which genre of literature is discussed. Teachers do not find his works suitable for the school/college program. Spend some time on reading his top works to learn valuable life writing lessons from this distinguished man with the rich history. He was curious about studying the way people behave under pressure, the way their moods change. Children will misunderstand the words of the author. It is better to start reading his literary works at the teen or grown-up age to understand Hemingway’s main ideas. Hemingway did not focus on the complicated, strange topics. He wrote about the things men love (e.g., bullfighting, fishing, hunting, and friendship). Papa Hemingway’s list of famous essays is made of the following titles: â€Å"The Old Man and the Sea,† â€Å"The Sun Also Rises,† and â€Å"For Whom the Bell Tolls.† Lessons learned: Symbolism is the best way to interpret your philosophical thoughts. Try establishing such features as the lean writing style, original sense of humor, and try showing the life based on your personal experience. Avoid literary allusions. Virginia Woolf A little is known about this mysterious female writer. She is another female author on the list coming from the United Kingdom. Woolf is the foremost modernist of the XX century + a pioneer in the stream of consciousness (a narrative tool). The girl visited the King’s College London and became the early reformer of women’s higher education. The top short stories created by this known female essayist involve â€Å"Death of the Moth,† â€Å"Eclipse of the Heart,† and â€Å"Devil in False Colors.† You may have watched a film â€Å"Hours† based on Woolf’s story. Her essays teach several lessons. Write how important the life is through the lens of survival evanescence. Apply simple comparisons to make the writing style lucid. Do not hesitate to change from the optimistic voice to melancholic moods in the middle of your essay; the life is black-and-white, and it makes no sense sharing only positive/negative moments. Edgar Allan Poe Who loves detective stories? During the romantic period in the US history literature, a world’s known Edgar Allan Poe appeared with his mystic stories. The man was a writer, editor, and literary critic in one face. Poe is listed among the cofounders developers of the short story essay genres, providing innovative ideas such as making stories gloomy, dark, and mysterious. He developed many popular detective/science fiction works. Poe focused on the things like spirit, organic development, the significance of art, and motivation/inspiration. Start reading his â€Å"Philosophy of Furniture,† â€Å"The Raven,† or â€Å"The Black Cat† to be acquainted with his works. Lessons learned: There is nothing scary about being gloomy in your writing. People like reading about things they find dark and mysterious; it makes them value life more and start believing in the things they can’t see with the naked eye. How to Become the Author of World’s Famous Essays? We hope this list of the best American authors, their top preferred literary works, and the lessons shared between the lines of their stories would help with your writing career. Do you have any questions? If you need a professional writing help, the best thing you can do is to place an order with the time-tested and trusted US/UK academic service, which offers affordable prices!

Employment relation Essay Example | Topics and Well Written Essays - 2500 words - 1

Employment relation - Essay Example Accordingly he found that in US, employment relations is seen as the means through which the workers get rights and benefits which are related to their work and in turn linked to labour laws and social security. The state plays a very important role in employment relations. They either directly or indirectly influence the employment relations in a nation. Directly in a manner by passing different legislation and regulations designed specifically for the benefits of employment relations and indirectly by providing an environment where there are boundaries which are to be observed and taken into consideration when shaping out the relations between employers and employees. The main objectives of the state in employment relations as achieved through the various roles the state act as. These roles are as a legislator, as a peacemaker, as an employer, as an economic manager and last but not the least its ideological role. Over time the importance of these roles varies in employment relations. The main objectives of the state in employment relations are complex at times. As the state is responsible for maintaining stability, to administer the income policies, in time of low employment and acquisition for skills the state needs to be more careful. The state is responsible for maintaining the parity of bargaining power between the employers and the employees/trade unions. The State has the right to make and enforce rules and legislations. One of the most important responsibilities of state is to provide a legal framework and formulate the boundaries and make sure all the labour management relations are conducted within the framework. The State has the right to set the policy guidelines and promotes specific actions and take initiatives that are linked to employees, trade unions or the employers by empowering them, giving them power of social

Pressure ulcers disease Case Study Example | Topics and Well Written Essays - 1000 words - 1

Pressure ulcers disease - Case Study Example The Never Event Policy was generally instituted to ensure that hospitals and healthcare facilities give the very best of care to patients so that patients would not have to come out of hospitals and health facilities with new illnesses. It is for this reason that some key hospital-related conditions have been set apart under the Never Event Policy with the aim that these conditions do not happen at the health facilities. Some of these key conditions are â€Å"wrong-site surgeries, transfusion with the wrong blood type, pressure ulcers, falls or trauma, and nosocomial infections† (Torrey, 2011). There, however, remain some key components of the Never Event Policy that hospital administrators must be concerned about. One of these is false claims associated with the report of never event conditions (Morris, 2003). False claims take place in two major ways, and each of these can be curtailed by the hospital administration. The first has to do with cases of the patient transfer whe n the latter hospital is making claims of never event conditions in the patient being transferred to the former hospital. There could also be a case when a patient makes claims of never event conditions. Because never event conditions are not covered under Medicare, any claims of their existence lead to payments to be made by the accused hospital. Administrators can, on the other hand, take steps to ensure that for services for which payment is not available under applicable rules, false claims are not taken.

The Human Body in Ancient Greek Sculptures Essay example -- Art Histor

The Human Body in Ancient Greek Sculptures The primary focus of ancient Greek sculptures was that of the human body. Almost all Greek sculptures are of nude subjects. As the first society to focus on nude subjects, Greek sculptors attempted to "depict man in what they believed was the image of the gods and so would come to celebrate the body by striving for verisimilitude or true – likeness (realism and naturalism!)."(Riffert) Not only did the Greeks celebrate the human form in their art but also in everyday life. (Riffert) One of the favorite topics for sculptors was that of the athlete. In Greek culture athletes were described as "hero–athletes". (Riffert) This shows that athletes were revered and looked upon as heroes. The influence of athleticism is evident in many famous sculptures. I will attempt to show how the human form influenced Greek art. It is important to note that many of the Greek sculptures discussed do not exist in their original form but rather in Roman copies of the original bronze sculptures . (Riffert) Greek art progressed through four divisible periods from ninth century B.C. to the second century B.C. The primary subject matter for all of these periods was humans. (Sowerby, 150) Each period progressed further than the last with developing the human form and making it continually more realistic and natural. (Boardman, 275) The most basic human forms were depicted in the Geometric period where triangles and ovals were used to make a rough human form. The Archaic period came next with artists slowly moving away from set geometric figures and incorporating more human detail into their art. Great change in art came in the Classical period. Sowerby states this by saying: "The classical artist concentrates up... ...in our readings. Understanding the importance of the athlete to the Greeks will further our understanding of why so much of their art is focused on athletes and athletic events. It is important to understand that everyday Greek culture is depicted by Greek art. "Greek artists†¦explored people’s experienced, interactions with the natural world,and human relations to the gods. Everyday people were represented in Greek art†¦" (Emory)       Works Cited Boardman, John, Jasper, Griffin, and Oswyn Murray. The Oxford History of the Classical World. Oxford: Oxford University Press, 1986 Sowerby, Robin. The Greeks: An Introduction to Their Culture. London: Routledge, 1995. Riffert, David. The Academy of Art College. 1997. Web. 16 Jan. 2015 http: www.net/~sonnyj/h/Greek/gree004.html. "The Olympics" Web. 16 Jan. 2015 http://olympics.tufts.edu/pentathlon.html.

Market Research of Eveready Torches

CHAPTER 1 OBJECTIVES OF THE STUDY ? To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ? To find out the factors that tends to put an impact on Eveready LED torches. ? To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. ? To know price sensitivity. CHAPTER 2 INTRODUCTION A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers. In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe. About flashlight: A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch. While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles. The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch. On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U. S. Patent No. 617,592(filed 12 march 1898) from David Misell, its English inventor. This â€Å"electric device† designed by Misell was powered by â€Å"D† batteries laid front to back in a paper tube with the light bulb and a rough brass reflector at the end. The company donated some of these devices to the New York City police, who responded favourably to them. These early flashlights ran on zinc-carbon batteries, which could not provide a steady electric current and require periodic ‘rest’ to continue functioning. Because these early flashlights also used energy-inefficient carbon-filament bulbs, â€Å"resting† occurred at short intervals. Consequently, they could be used only in brief flashes, hence the popular name flashlight. Power sources for light: The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, alkaline batteries, lithium batteries and rechargeable NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on board battery for later use. [pic] COMPANY PROFILE [pic] 2. 1 COMPANY PROFILE: Ask any Indian consumer to name a battery and the first brand that comes to mind is Eveready. Not just among batteries, Eveready is a powerful brand across categories. Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (Torches), CFLs (compact fluorescent lamps), and mosquito repellent and packet tea. Eveready’s strength is the result of a continuous and well-orchestrated brand development strategy that maximizes the value from each consumer touch-point. [pic] â€Å"Give me red† is the iconic urban face of Eveready. The advertising by-line of the popular red series of batteries, it is today symbolic the empowered urban lifestyle that the brand reflects. The original, path-breaking campaign won as many as 11 advertising awards. The current television commercial on Eveready ultima, which has explored and demonstrated the technique of light painting(through the TVC) has been very well received and is a one of its kind commercial in the entire batteries segment. The unmatched consumer confidence is also reflected through the various accolades that the company has got over the years. In a country where around 40% households don't have access to enough electricity and require basic sources of light to sustain themselves, Eveready provides portable lighting solutions to more than 60 million households. Highlights: ? In the confederation of Indian industry(CII)’s ‘Brand of the year’ 2005 shortlist, Eveready made the top ten finalists list, along with brands like Nokia, HP, Titan, Dabur and five other Hindustan Lever Brands. ? As per AC Nielsen, Eveready stood 7th among all FMCG companies in terms of growth in the year 2004-2005. The economic times’ Brand equity survey of Brands by sales, april2004, put Eveready at no. 22 across brands in all categories. ? As per vertebrands’ survey, on a 10-point scale, Eveready scored 8 on popularity and 7. 7 on contemporariness. Of all consumers surveyed, 41% called it â€Å"The Only Brand for Me†. Eveready industries India, ltd (EIIL) previously known as Union carbide India, limited is the flagship company of the B. M. khaitan group. The brand Eveready has been present in India since 1905. EIIL is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. EIIL is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively. HISTORY: EIIL started its operation in India in 1905. The first dry cell batteries were imported from the USA and sold in the major cities of the country. These batteries were primarily used in imported torches. In 1939, the company set up its first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. A torch manufacturing plant was set up at Lucknow in 1958. Today it is one of the largest torch manufacturing plants in south East Asia. The plant manufactures the full range of brass, aluminium and plastic torches. In 2005, EIIL celebrated its 100 anniversary in India. MILESTONES: 1905: national carbon starts its Indian operations with sale of batteries imported from USA. 1934: Eveready Company incorporated as a private company on 12 November. 1939: Camperdown works- first modern battery plant established at Cossipore in Kolkata. 1941: union batteries merges with Eveready Company and the name is changed to national carbon company. 951: renamed as union carbide India ltd, a subsidiary of worldwide multinational, union carbide corporation. 1958: company set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996: Mc Leod Russel(India) ltd, merged with EIIL, bulk tea business brought into EIIL fold. 2000: Bishnauth Tea Company merged with Eveready industries India ltd. 2005: brand Eveready is a hundred years old. 2009: EIIL acquires controlling stake in Uniross SA of France, which is a leading rechargeable battery manufacturer. Eveready is India’s largest marketer of dry cell batteries selling about 1. billion units annually. It is also the largest marketer of torches selling more than 20 million pieces per annum. VISION STATEMENT: For over a century, our corporation has been a partner to consumers with our expertise in portable power and light. Today, we endeavour to be the perfect Companion to consumers by providing value-for-money brands with Tangible Differentiation in quality every day; we seek Consumer Proximity to ensure the enjoyment of better living. Our core competence will be based on these three core values for the total synergy and future profitable growth of our corporation. Company’s philosophy on corporate governance: The company believes that good corporate governance consists of a combination of business practices which result in enhancement of the value of the company to the shareholders and simultaneously enable the company to fulfil its obligations to other stakeholders such as customers, vendors, employees, and financiers and to the society in general. The company further believes that such practices are founded upon the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness. The company makes its best endeavours to uphold and nurture these core values in all aspects of its operations. 2. 1. A. MANUFACTURING: Eveready has its manufacturing units spread all across the country in order to maximize logistical efficiency and reduce time-to-market. The Company’s state-of-the-art manufacturing units are located in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The company has high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Eveready also has a full-fledged machine design group at Chennai with capabilities of making special-purpose machines for both captive consumption and customer-specific requirements. The manufacturing units of Eveready are ISO 9000 and ISO 14000 certified. Eveready has a sophisticated R& D laboratory for design and testing of batteries. The laboratory is NABL accredited. The company also has its own flashlight design and development unit with the latest computer aided design facility. 2. 1. B. DISTRIBUTION: Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres. So much so, that many of our products are even available at the paan and cigarette shops. According to AC Nielsen, Eveready batteries are available in 3. 3 million outlets out of a total universe of 7. 3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages. The company employs a strong sales force so that they can operate the extensive sales network successfully. As Eveready walks ahead in second century of existence, we have the following objectives – †¢ To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights. †¢ Employ a systematic and scientific approach towards increasing our reach and quality of reach. †¢ To leverage our sales & distribution competencies into identified newer channels †¢ To service the outlets with a diversified range of products. This includes batteries, flashlights, home lights, packet tea, mosquito repellents, CFLs and bulbs. To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing. 2. 1. C. CORPORATE FACT SHEET: SBU's †¢ Batteries(including Rechargeable Batteries) †¢ Flashlights †¢ Packet Tea & Insect repellent †¢ Lighting Products †¢ New Products & Business Development †¢ Powercell Division Workforce: As on 31. 12. 08 (including Powercell) 2627 R&D facility Kolkat a, West Bengal Annual Sales: 92,530. 74 (Rs Lakhs) Manufacturing Locations and Sales offices: [pic] 2. 1. D. PRODUCTS: Eveready products are available under the mother brand name Eveready (batteries and lighting solutions) and also extended brand names like EVEREADY ULTIMA(Alkaline Batteries) ? EVEREADY RECHARGE(Rechargeable Batteries) ? EVEREADY JEEVAN-SATHI(Brass Torches) ? EVEREADY DigiLED(LED Flash Lights), ? EVEREADY CFL(Compact fluorescent lamps), ? EVEREADY POWERON (homecare products) and ? EVEREADY PREMIUM GOLD/JAGOO/TEZ (packaged tea) etc. Eveready offers a basket of FMCG products that find place in every household- Batteries: [pic] It is certainly not an overstatement that battery and Eveready have been synonymous with each other in India since time immemorial. After all, this is the only battery that has been with the people- in their good and bad times, in light as well as in darkness- through generations, for over a century. Eveready has diversified the portfolio to suit everyone’s needs. Eveready offers a wide range of batteries to fulfil the diverse portable energy requirements of progressive India. It has also come out with the Eveready blue batteries, which are long-lasting value-for-money solutions for your low-drain devices like TV/DVD remote controls, table/wall clocks and portable FM radio players. Zinc carbon batteries: Eveready is one of the world’s largest producers of zinc carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2. 2 billion pieces by volume and rs. 14 billion by value, and Eveready is the undisputed market leader with more than half of the share of the market. The zinc carbon batteries are ideal for: flashlights, remote controls, toys, penlights, cameras, clocks, medical equipments, FM radios/MP4 players, etc. Alkaline Batteries: [pic]Eveready ultima alkaline battery is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of quality & performance in the category of alkaline batteries. The promise of performance comes with an affordable price tag, making it truly an ultimate choice. Eveready ultima alkaline batteries are best suited for power-hungry new age gadgets like- digital cameras, remote-controlled toys, MP3 players, high-end portable audio-recording systems, etc. Rechargeable Batteries: [pic]There is a surfeit of power-hungry electronic gadgets in the market today. With every passing day, the list of such gadgets only gets longer. As an answer to the changing portable energy needs, Eveready has come up with Eveready recharge, world class range of rechargeable batteries. Since today’s high-tech devices demand more powerful batteries, Eveready rechargeable batteries are designed to deliver optimal performance. They are ready whenever you are. The higher end batteries come with an intelligent charger. The intelligent charger range includes chargers of various capacities. Lighting Solutions Eveready offers a wide variety of lighting solutions to suit the requirements of people in both urban and rural areas. Looking ahead, Eveready sees its business growing in the following fields: ? Mass consumption items like incandescent lamps, colour decoration lamps, etc. ? Energy saving alternatives, like T5 lamps, electronic ballasts, luminaries for fluorescent/compact fluorescent lamps with electronic controls. ? New-age technologies like LEDs & products around LEDs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the lighting business with the launch of a range of compact fluorescent lamps (CFL). Halogen lamps: The lamps are so designed that they produce more light per units of energy, thus saving energy, and last longer. Halogen lamps are used in a variety of applications. Eveready has on offer halogen lamps that suit every possible requirement for outdoor lighting and video-shooting purposes. General lighting service /incandescent lamps (GLS): Eveready offers a vast range of incandescent bulbs in different sizes, voltages and colours. Alternate lighting solutions: [pic] [pic] Eveready digiLED lanterns- with its digiled technology, unlike a kerosene lamp or candle, the Eveready lantern gives bright, continuous and unflickering light from long lasting LEDs. All this at the same running cost per hour, as that of a kerosene lamp or candle. It illuminates a wide area and is ideal for activities like studying, cooking and other in-house work†¦ making it a true light for our home! Types of digiLED Lanterns: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Packet tea: India wakes up with tea every morning. It is the drink that enlivens, energises and rejuvenates the mind and the body. It is the drink that binds people across cultures. This is why Eveready has lined up a wide range of tea blends to match the needs of a diverse tea-drinking nation and the different â€Å"tea cultures† that are an integral part of the country’s socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready premium gold, Eveready jaago and eveready classic. Brands which satisfy the diverse moods of the tea drinkers. FLASHLIGHTS: [pic] Eveready has been the pioneer in the field of portable lighting for many a decades. Eveready with a huge variety of products is the largest manufacturer and marketer of torches in south Asia. Well known for its quality, range, colour options and value for money models. Eveready caters to all the lighting needs of both- the urban and rural consumers. DigiLED Torches: Eveready recently introduced a whole new category of torches with digiLED technology. These torches use highly power efficient LEDs in place of the incandescent bulbs. The long life LEDs, the superior quality lens & the Eveready expertise put together give the consumers an excellent torch with a focused bright white beam of light. pic] [pic] The torches are available in a Variety of shapes & sizes, with a splash of bright vibrant colours. Mainly for its quality of power efficiency, as batteries lasts longer, these torches have become an instant hit with the value conscious consumers across India. UltraLED torches: [pic] Torches with powerful beams which reach amazing distances, stronger light with enhanc ed efficiency, coupled with superior advantages of the original digiLED torches. The range offers the user wide choice in shapes, sizes & new metallic colours. Brass torches: [pic] True to its name, the Jeevan Sathi brass torchlight has been a trustworthy, constant companion for the discerning Indians through generations. It is reliable, durable and repairable, making it a must-have evening companion especially in the villages. It is one of the most trusted brands in rural India across all product categories. Aluminium & plastic torches: [pic] Eveready has always gone for innovation to bring out new models which suit the diverse requirements of all its customers. These torches have strong durable bodies, slide switches for easy handling and come in a wide range of models and colours. Rechargeable torches: Eveready also provides rechargeable torches to its customers. These have an in-built battery and a plug, for easy recharge. These torches are true value-for-money and are targeted at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli & CityLite†¦ are brands in their own capacity†¦ bought by thousands of people every month. CHAPTER 3 RESEARCH METHODOLOGY Methodology is a systematic way of solving a problem; it includes the research methods for solving a problem. Type of research: Descriptive & Empirical Research Data source: Primary and secondary data Data collection method: Interview and survey Data collection tools: Questionnaires and informal interview Sample Universe: Nadia district (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). Sample size: 250 Sample Design: The target population of the study consists of various respondents of various places (mostly done in rural areas and small town targeting low class group people and middle class). This is because to know that if price is the only factor of impact of china made torches. Sample size: After due consultation with the company, also keeping in mind the requirements of the company for the research, the sample size that was found to be appropriate for the study was 250(each place 25-35 respondents). Sampling Technique: Stratified sampling technique – a stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups based on class, income. The survey was conducted by visiting different places(shops, market, respondent’s home, etc). Statistical tools:Simple percentage analysis and Ranking method is the main statistical tool used for study. 3. 1. SCOPE OF THE STUDY ? The result of this research would help the company to market their products. ? The result will help in improving sales. ? The study will help the company to make aware the consumers about the product. 3. 2. LIMITATIONS OF THE RESEARCH The following limitations can be pointed out from the research that I conducted in relation to the problems that were given to me by Eveready industries India ltd. Sample size was not sufficient to know the absolute figures. †¢ The research got confined to the Nadia district (towns and rural areas). 4. DATA ANALYSIS AND INTERPRETATION The respondents who were covered under this study can be categorized on the basis of certain important criteria like age, annual income (class), tendency towards white LED light and awareness about new Eveready LED torches in the market. Table-4. 1 Annual Income Level: |Annual Income Level |No. Of Respondent |Percentage | |Below 1 Lakh |134 |53. 6 | |1-3 Lakh |105 |42 | |Above 3 Lakh |11 |4. 4 | |Total |250 |100 | | | | | | | | | | | | |Eveready LED |31 |12. % | |Eveready incandescent modified |3 |1. 2% | |China made Torch |211 |84. 4% | |Others |5 |2% | [pic] Interpretation: Among the 250 respondents i. e. he consumers, it can be seen that the consumers of china made torches are the highest i. e. 84. 4%. Eveready LED torches have 12. 4% consumers. 1. 2% of respondents are there who have an attachment with Eveready and thinks there torch is best for them they have modified incandescent Eveready brass torch into white light (because consumers like white led light). 2% of the respondents are the users of other torches. Table: 4. 3 Eveready LED torch users – Distribution according to income: Below 1 Lakh |1-3 lakh |Above 3 lakh | |3 users |17 users |11 users | Interpretation: It can be inferred that among 31 consumers that use Eveready LED torch, there are 3 users fr om the low income group i. e. below 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from above 3 lakh group. Table-4. 4 AWARENESS about Eveready LED Torches: |Awareness |No. Of Respondents |Percentage | |Yes |65 |26% | |No |185 |74% | |Total |250 |100 | [pic] Interpretation: Now coming to the point of awareness among the people about the Eveready’s new product i. . Eveready LED Torches, the response was very disappointing. Among 250 respondents only 65 people i. e. 26% are aware about Eveready LED flashlight. Table-4. 5 Consumers those are aware but do not like to have due to high price (not affordable): Out of 65 people who are aware, the people who would not like to purchase are 40. |1-3 lakhs |Below 5 lakhs | |35 people |5 people | Interpretation: It can be seen that out of 65 people who are aware, 35 people of low class would not like to purchase due to its high price, it is not affordable. CHAPTER 5 RESULTS: The findings that can be drawn from the survey- ? 100% positive answer regarding Eveready torches durability, reliability and longevity shows company’s high image. ? 100% consumers like the white LED light torches. ? It was found that most of the low class people are not able to purchase Eveready LED torches because they cannot afford due to its high price. As Eveready LED torches are new entrants in the market, most of the people are unaware about the Eveready LED torches. IMPACT OF CHINA MADE TORCHES ON EVEREADY LED FLASHLIGHTS: 1. Shifting of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were used and appreciated by the consumers before China made rechargeable torches with LEDs instead of incandescent bulb came into the market. After china made torches e ntered the market, people liked the white light of LEDs and the low price. As, no Eveready LED torches were available that time (before 5-6 years), the customers/consumers were forced to purchase china made LED rechargeable torches. So, there was a shift towards LEDs torches (china made torches). 2. Shifting of normal torches i. e. torches without rechargeable factor, to rechargeable torches. ? China made torches came into the market with the facility of recharging the batteries at that time when Eveready have had no rechargeable torches. People /consumers thought it more economical than Eveready normal torches and tend towards it. NOTE: but it is not true, the fact is that the Eveready torches are more economical because the batteries that are used in it as a power source runs for 4 months in a single time). So, demand inclined towards rechargeable torches. 3. It’s been 2 years Eveready has launched LED flashlights/torches with high quality light. But there is a particular segment i. e. low class people have a tendency to buy china made torches due to its low price (although they were using Eveready incandescent torches before ). customer’s perception has changed . . Considering all the facts, the most important part that has been affected (impact of china made torches) is sales. Although Eveready is doing well but the market that has been captured by china made torches (mostly the low class people who purchase china made low price torches), Eveready is missing to target that part. NOTE: As there are many customers/consumers who are using Eveready LED torches (Eveready is meeting its sale targets) this shows that the impact of china made torches that has been on Eveready torches is diminishing. People are shifting from china made torches due to their lack in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS: ? Eveready is extensively using its marketing strategies to reach customers; advertisements are being done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertising. There are hoardings placed in the market but they are only seen over the distributors or big retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price particularly focusing the low class (low income group) people. Advertising should be focusing these people. ? Extensive advertising on radio. REFERENCES: ? WEBSITES: www. evereadyindustries. com www. wikipidea. org ? Business Research Methods – Donald R Cooper, Pamela Schindler

Improving Leadership Decision Making Fear Of Lack Of Buy

Improving Leadership Decision-Making Fear of lack of buy-in. One of the most common areas of improvement for effective decision-making in times of uncertainty, is to avoid making decisions based only on the appeal to colleagues. Research shows that a fear of lack of buy-in or approval from colleagues should not be a motivator for making a decision. Examples include making decisions within the following motivators: a) decisions that will sit most comfortably with colleagues, b) be the most popular, or c) would be easily accepted. Leaders are more successful if they make decisions in the best interest of the organization rather than the best interests of an individual. Making the right decision combined with a change management strategy will†¦show more content†¦Value judgments and the decision process. According to Nutt (1999), judgement is the ability to make decisions within reason. Research has shown that executive and other senior leaders leverage their experiences to make a judgement decision to solve probl ems (Agor, 1983; Nutt, 1999; Vaughan, 1979). Based on Nutt’s (1999) research, more than twenty-six percent of problem solving using judgement to solve business problems. Agor (1983) and Vaughan’s (1979) research differs from Nutt through the way they define judgement. Agor and Vaughan conclude that decisions are made through intuition, rather than judgement. Executive and other senior leaders make decisions based upon their values, morals, and ethics (Bass, 1990). The literature on the validity of making decisions based on judgement or intuition shows that there may be biases attached to these decisions. In order to determine the validity of these decisions, some researchers argue that these leaders need an educational foundation on the disciplines of integrity and ethics as discussed previously (DeGeorge, 1987; Fredrickson, 1971; Taylor, 1975). However, Vaughan (1979) argues that from a transpersonal psychology perspective, biases in decisions can be eradicated by developing intuitive skills and by paying attention to feelings of discomfort when a poor decision may be made or making a judgement called based only on your